A a successful market entry requires the adaption of the language, culture, and standards of the target country.
In other words, y0ur marketing material needs to be localized. Localization helps you to address your business partners and customers directly – and to achieve the optimum acceptance for your products in the country to which you are selling.
This is true especially for the German speaking world – in an area as big as this, with over 90 million native speakers, all your marketing efforts need to adress your target groups in their language.
If you can’t provide them with marketing material that adresses their needs, you will not be heard.